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It is exceptional that a girl who says that she can hardly draw is somehow able to design lingerie & loungewear which is on demand in London, New York and Tokyo. How come? What is the trick? Well, there is something that Kriss spotted, there was a gap in the market for a brand that mixes fashion-forward lingerie with luxe loungewear and ready-to-wear. So she designed her own label and named it Kriss Soonik Loungerie. The brand encourages women to explore individuality and push boundaries offering multifunctional products that can be both worn in the bedroom/home environment and out on the streets. Kriss first launched her brand in 2009 and was soon after spotted by the fashion industry, her products being featured on the pages of glossy magazines like Vogue, Elle & Cosmopolitan just to name a few. Kriss Soonik Loungerie is exclusively produced in Estonia and available at high-end boutiques and department stores in over 15 countries all over the world.
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